Swati Sahoo
About Swati Sahoo
Swati Sahoo serves as the Assistant Vice President at SCRUMstudy and VMEdu Inc., where she has worked since 2018. She specializes in relationship management, email marketing, brand repositioning, and the development of professional certification platforms.
Work at SCRUMstudy
Swati Sahoo has served as the Assistant Vice President - Relationship Manager at SCRUMstudy since 2018. In this role, she has been instrumental in managing email marketing campaigns and conducting A/B testing to enhance email conversion rates with partners. She contributed to the brand repositioning of SCRUMstudy as a certifying body by redesigning communication strategies across the website and social media platforms. Additionally, she provided creative direction for various marketing materials, including videos, brochures, and email templates. Sahoo also introduced virtual instructor-led classes, which aimed to increase profitability for SCRUMstudy.
Work at VMEdu
Since 2018, Swati Sahoo has held the position of Assistant Vice President at VMEdu Inc. in the Phoenix, Arizona Area. She played a significant role in the development of the VMEdu/SCRUMstudy platform, which connects content experts with training providers worldwide for professional certification courses. Her contributions include identifying potential sales channels and formulating go-to-market strategies for the effective launch of the platform. Sahoo's efforts have been focused on enhancing the platform's reach and effectiveness in the professional training market.
Education and Expertise
Swati Sahoo studied at the Institute of Management & Information Science in Bhubaneswar, where she earned a Post Graduate Diploma in Management (PGDM) with a focus on Marketing from 2016 to 2018. This educational background provided her with a strong foundation in marketing principles and practices, which she has applied throughout her professional career in various roles within the Scrum and Agile certification space.
Background
Swati Sahoo has accumulated over six years of experience in the fields of marketing and relationship management. Her career has been primarily focused on the Scrum and Agile methodologies, where she has developed expertise in digital marketing strategies and product marketing. Based in Avondale, Arizona, and later in the Phoenix area, she has contributed to the growth and development of certification platforms that facilitate professional training.