Kimberley Lu
About Kimberley Lu
Kimberley Lu is a Growth Marketing Manager currently at Voiceflow, where she leads community and content strategy. She has a background in product marketing and has worked at various companies, including Neutral, Shopify, and Samsung Electronics.
Current Role at Voiceflow
Kimberley Lu serves as the Growth Marketing Manager at Voiceflow, a position she has held since 2023. In this role, she leads the community and content strategy, focusing on enhancing user engagement and driving growth. Her responsibilities include developing marketing initiatives that align with Voiceflow's objectives and fostering connections within the community.
Previous Experience at Voiceflow
Prior to her current role, Kimberley worked at Voiceflow as a Product Marketing professional from 2022 to 2023. During this time, she contributed to product positioning and marketing strategies that supported the company’s growth. Her experience at Voiceflow has equipped her with a deep understanding of the company's products and market dynamics.
Background in Product Marketing
Kimberley has a solid background in product marketing, having worked at Neutral as a Product Marketing & Growth specialist from 2021 to 2022. She also held a position at Corus Entertainment in Growth & Product Marketing during the same timeframe. These roles provided her with valuable insights into market trends and customer needs.
Education and Expertise
Kimberley Lu studied at Western University, where she achieved an Honours Specialisation in Studio Arts. Additionally, she attended Ivey Business School at Western University, earning an Honours of Business Administration. This educational background has equipped her with a blend of creative and analytical skills essential for her roles in marketing.
Early Career Experience
In her early career, Kimberley gained experience as a Junior Support Advisor at Shopify for two months in 2020. She also interned as an Assistant Project Manager at Samsung Electronics from 2017 to 2018, where she worked for 11 months. These positions helped her develop foundational skills in customer support and project management.