Natalia Vergara Medina.
About Natalia Vergara Medina.
Natalia Vergara Medina serves as the Marketing Lead for Latin America at Volante Technologies, where she oversees Corporate Social Responsibility initiatives and manages the regional marketing budget. With a background in Modern Languages applied to International Relations and Business, she specializes in competitive analysis and evaluating marketing ROI in the region.
Work at Volante Technologies
Natalia Vergara Medina has been employed at Volante Technologies since 2021. Initially serving as a Marketing Operations Specialist, she transitioned to the role of Marketing Lead for Latin America in 2022. In her current position, she oversees the regional marketing budget and leads Corporate Social Responsibility (CSR) initiatives. Her work is centered in Bogotá, Colombia, where she focuses on enhancing the company's brand presence in the Latin American market.
Education and Expertise
Natalia holds a background in Modern Languages applied to International Relations and Business. This educational foundation supports her expertise in marketing within the Latin American context. She possesses intermediate proficiency in English and elementary proficiency in French, enabling her to engage with diverse stakeholders in the region.
Background
Natalia Vergara Medina has accumulated experience in marketing operations and strategy over her tenure at Volante Technologies. Her focus includes analyzing local competition to enhance the company's brand positioning in Latin America. She has developed skills in evaluating the return on investment (ROI) of various marketing strategies, contributing to informed decision-making within the organization.
Achievements
In her role at Volante Technologies, Natalia has successfully led initiatives that align with the company's CSR objectives. She has also played a key role in managing the regional marketing budget, ensuring effective allocation of resources to support marketing efforts in Latin America. Her analytical approach to competition and ROI evaluation has strengthened the company's strategic positioning in the region.