Elena Sastron
About Elena Sastron
Elena Sastron is a seasoned digital marketing professional with over 20 years of experience, currently serving as the Sr. Director of Digital Strategy and Growth at Vosker in Montreal, Quebec. She has held various leadership roles in notable companies, including Cirque du Soleil and Google, and possesses expertise in multi-touch attribution and digital strategy.
Work at Vosker
Elena Sastron currently serves as the Sr. Director of Digital Strategy and Growth at Vosker, a position she has held since 2020 in Montreal, Quebec, Canada. In this role, she focuses on developing and implementing digital strategies that drive growth and enhance the company's market presence. Previously, she held an interim mandate as VP of Marketing at Vosker for seven months in 2021, where she contributed to marketing initiatives and brand development.
Education and Expertise
Elena Sastron has a strong educational background in digital media and economics. She studied Digital Media Management at Birkbeck, University of London, where she earned a Postgraduate Certificate. Additionally, she participated in the mini-MBA program at McGill University, completing the Executive Institute: Executive Development Course. She holds a Bachelor of Arts in Economics from Concordia University. Her expertise includes digital marketing, multi-touch attribution, and strategic growth.
Background
Elena Sastron has over 20 years of experience in digital marketing, showcasing her ability to adapt and evolve within the industry. She has worked in various roles across multiple countries, including Spain, the United Kingdom, and Canada. Her career includes significant positions at major companies such as Google, Yahoo, and Cirque du Soleil Entertainment Group, where she developed her skills in digital media, analytics, and team management.
Achievements
Throughout her career, Elena Sastron has demonstrated a proven track record in fostering team management and leadership skills. She has successfully contributed to project management and business development efforts in various roles. Her solutions-oriented mindset has been instrumental in identifying corporate issues and developing strategies to increase sales and growth opportunities. She has also built long-lasting strategic relationships with colleagues, peers, and clients.
Previous Work Experience
Prior to her current role, Elena Sastron held several key positions in the digital marketing field. She worked at Cirque du Soleil Entertainment Group as Director of Digital Acquisition Strategy & Analytics from 2019 to 2020 and as Director of Digital Media & Web Analytics from 2016 to 2019. She was also a Client Partner at Visual IQ, Inc. from 2013 to 2016, and held various roles at Google and Yahoo, including Technical Account Manager and Head of Advertising Operations in Europe.