Borislava Avramova
About Borislava Avramova
Borislava Avramova is a Lead UX Designer with a diverse background in design and journalism. She has worked at Vouch Insurance since 2022 and has previous experience at Buildout, Inc. and Brookfield Properties.
Current Role at Vouch Insurance
Borislava Avramova serves as the Lead UX Designer at Vouch Insurance, a position she has held since 2023. Prior to this role, she worked as a Senior UX Designer at the same company starting in 2022. In her current capacity, she focuses on enhancing user experience through innovative design solutions. Her remote work setup allows her to collaborate effectively with teams across various locations.
Previous Experience in UX Design
Before joining Vouch Insurance, Borislava Avramova accumulated significant experience in UX design. She worked at Buildout, Inc. as a UX Designer from 2020 to 2021 and later as a Senior UX Designer from 2021 to 2022, both roles based in Chicago, Illinois. Additionally, she was a UX Designer at Brookfield Properties for three months in 2019 and held a position as a Product Designer (UI/UX) at Solve for six months in 2019.
Educational Background in Philosophy
Borislava Avramova studied Philosophy at Sofia University St. Kliment Ohridski in Bulgaria from 2011 to 2015. She also pursued further studies in Philosophy at Università degli Studi di Bari in Italy for one year from 2013 to 2014. Her academic background contributes to her analytical skills and understanding of user motivations in her design work.
Utilization of Journalism and Acting Background
Borislava Avramova leverages her background in journalism and acting to enhance her approach to user interviews. This unique combination allows her to gain deeper insights into user motivations and behaviors, which informs her design process. Her ability to connect with users on a personal level contributes to the effectiveness of her UX design strategies.
Personal Interests and Hobbies
In her free time, Borislava Avramova enjoys playing ice hockey and creating handmade products, including greeting cards, prints, and jewelry. These hobbies reflect her creativity and attention to detail, qualities that she brings into her professional work as a UX designer. Additionally, her European background serves as a source of inspiration for her digital product designs.