Yvonne Chuang
About Yvonne Chuang
Yvonne Chuang is a Senior Data Product Manager at Vpon Big Data Group in Taipei, Taiwan, with a background in East Asian Studies from National Taiwan Normal University. She has extensive experience in product management, digital transformation, and advertising strategies, having successfully managed campaigns generating significant revenue.
Current Role at Vpon Big Data Group
Yvonne Chuang currently serves as a Senior Data Product Manager at Vpon Big Data Group, a position she has held since 2022. In this role, she focuses on product life cycle management and advertising campaign performance tracking. She employs agile product development methodologies, specifically Scrum, to enhance product offerings. Her responsibilities include developing pricing strategies and collaborating with the marketing team on go-to-market planning.
Previous Experience at Vpon Big Data Group
Before her current role, Yvonne Chuang worked at Vpon Big Data Group in various capacities. She was a Regional Campaign Manager from 2018 to 2020 and a Data Consultant from 2020 to 2022. During her tenure, she successfully managed cross-region advertising strategies that generated over 120 million USD in a single year and served over 80 clients, facilitating digital transformation and generating over 180 million USD in revenue.
Education and Academic Background
Yvonne Chuang earned her Bachelor's degree in East Asian Studies from 國立臺灣師範大學, where she studied from 2012 to 2018. She also participated in student exchange programs at 清華大學 in the School of Economics and Management from 2017 to 2018 and at 日本愛知大学 in International Relations and Communication from 2015 to 2016. Additionally, she worked as a Student Assistant at 國立臺灣師範大學 for six months in 2015.
Client-Facing Experience and Strategic Planning Skills
Yvonne Chuang utilizes her client-facing experience and strategic planning skills to address user pain points and develop valuable products. Her approach involves engaging with clients to understand their needs and challenges, which informs her product development strategies. This focus on user-centric design has been a key aspect of her career in data product management.
Role as Online Media Buying Analyst
Prior to her roles at Vpon Big Data Group, Yvonne Chuang worked as an Online Media Buying Analyst at AsiaYo in 2017 for seven months. In this position, she gained experience in media buying strategies and analytics, which contributed to her expertise in digital marketing and advertising.