Chris Hayes
About Chris Hayes
Chris Hayes serves as the Head of Brand & Communications at Vroom, where he has significantly increased brand awareness and improved online reputation. He has held leadership roles in public relations at several prominent firms, contributing to successful campaigns and strategic communications initiatives.
Work at Vroom
Chris Hayes serves as the Head of Brand & Communications at Vroom, a role he has held since 2021. In this position, he has developed and led integrated brand campaigns that resulted in a 30% increase in brand awareness from 2021 to 2023. He built and launched Vroom’s external communications strategy, which achieved the highest share of voice in the category and significantly improved brand sentiment. Hayes also led the creative development of Vroom’s 2022 Super Bowl commercial, generating over 100 million impressions and driving substantial traffic to the company’s website. Additionally, he designed and managed Vroom's online reputation program, which resulted in a 71% improvement in ratings across key consumer review sites.
Previous Experience
Before joining Vroom, Chris Hayes held several key positions in the communications field. He worked at Citizen Relations International as Director of Public Relations, Digital & Social Media from 2008 to 2012 in New York, NY. He then served as Vice President at Burson Cohn & Wolfe from 2015 to 2017 in the Greater New York City Area. Following that, he was Vice President at Ruder Finn from 2017 to 2020, also in the Greater New York City Area. Throughout these roles, he collaborated with cross-functional teams to support various company initiatives.
Education and Expertise
Chris Hayes possesses extensive expertise in brand management and communications. His background includes a focus on public relations, digital strategy, and social media. He has demonstrated proficiency in developing integrated marketing campaigns and managing external communications strategies. His experience spans over a decade, during which he has contributed to significant improvements in brand awareness and sentiment for the organizations he has worked with.