Fese Obenofunde MBA
About Fese Obenofunde MBA
Fese Obenofunde is a Senior Manager in Marketing and Growth Analytics at Vroom, with a strong background in digital analysis and business analytics. He has held positions at ADI Global Distribution and West Monroe, and possesses advanced degrees in business administration and analytics.
Current Role at Vroom
Fese Obenofunde serves as the Senior Manager of Marketing and Growth Analytics at Vroom, a position he has held since 2022. In this role, he focuses on developing and implementing marketing strategies that drive growth and enhance customer engagement. His expertise in analytics supports data-driven decision-making processes within the organization, contributing to the overall success of Vroom's marketing initiatives.
Previous Experience in Marketing Analytics
Before joining Vroom, Fese Obenofunde worked at ADI Global Distribution as a Senior Digital Analyst from 2019 to 2021. He then transitioned to West Monroe Partners, where he held the position of Senior Principal Consultant for one year. His career also includes a role as a Business Data Analyst at Cognizant from 2017 to 2019. These positions provided him with a solid foundation in digital marketing and analytics.
Education and Expertise
Fese Obenofunde holds a Master of Business Administration (MBA) from Northern Michigan University, where he studied from 2017 to 2019. He furthered his education at Harvard Business School, earning a Postgraduate Degree in Business Analytics from 2019 to 2020. His academic background is complemented by a Bachelor of Science in Economics from the Catholic University of Cameroon. He specializes in Marketing Mix Models and growth marketing.
Specialized Skills in Marketing and Analytics
Fese Obenofunde possesses extensive experience in lifecycle marketing and cohort conversion analyses. He has executed strategies that resulted in a 3% increase in Annual Recurring Revenue (ARR). His skills include optimizing SEO and SEM across various business domains, along with proficiency in omni-channel analytics and response modeling. He also has comprehensive consulting knowledge in strategic mergers and acquisitions on both the buy and sell side.
Industry Experience
Fese Obenofunde has significant experience in the healthcare and pharmaceutical sectors. His work in these industries has equipped him with a deep understanding of market dynamics and consumer behavior, allowing him to develop effective marketing strategies tailored to these specific fields.