Андрей Щенников
About Андрей Щенников
Андрей Щенников serves as the Head of Remote Sales and Ecosystem Development at VTB, where he has worked since 2019. He has extensive experience in banking and digital transformation, having held various leadership roles at notable institutions such as OTP Bank, Alfa-Bank, and Otkritie.
Current Role at VTB
Андрей Щенников serves as the Начальник Управления дистанционных продаж и развития экосистем at VTB since 2019. In this role, he focuses on enhancing remote sales and developing ecosystem strategies to improve customer engagement and service delivery. His leadership aims to drive innovation within the bank's digital offerings.
Previous Experience in Banking
Андрей Щенников has held various positions in prominent banks prior to his current role. He worked at OTP Bank (Russia) as Начальник отдела инновационного анализа, методологии и моделирования from 2008 to 2010. He also served as Директор по развитию электронных каналов малого бизнеса at Otkritie from 2016 to 2017, and as Руководитель дирекции развития электронных сервисов at Uralsib from 2017 to 2019. His experience spans multiple facets of banking, including electronic channels and product development.
Educational Background
Андрей Щенников has a solid educational foundation in finance and economics. He studied at Финансовая Академия при Правительстве РФ, where he earned a Бакалавр наук in Банковское дело from 2003 to 2006. He also holds a Кандидат экономических наук degree from Российский Государственный Университет Туризма и Сервиса, achieved in 2006. Additionally, he studied Маркетинг at Оренбургский Государственный Университет, earning a Бакалавр наук from 1996 to 2001.
Key Projects and Initiatives
Андрей Щенников has led several significant projects throughout his career. He executed a BigData-based sales project in collaboration with MTS and Megafon, which increased applications for banking products by 10%. He also organized a federal advertising campaign in 2020 that reached 98% of the target audience, resulting in a 37% increase in product search queries. His initiatives have consistently focused on leveraging technology to enhance sales and customer engagement.
Innovative Contributions
Андрей Щенников has contributed to various innovative initiatives in the banking sector. He implemented a targeted sales mechanism using BigData, achieving a 598% increase in lead generation over nine months. He launched the SmartSeeds project, a freight Uber initiative, and developed the 'Ближе к делу' informational portal to enhance client engagement. His work emphasizes the integration of technology and customer service in banking.