Anastasia Zakharova
About Anastasia Zakharova
Anastasia Zakharova serves as the Head of the Loyalty Programs Division in the CRM Department at VTB, where she has worked since 2017. She has extensive experience in customer loyalty and churn management, having previously held various roles at VTB24 and Sberbank CIB.
Work at VTB
Anastasia Zakharova currently serves as the Head of the Loyalty Programs Division in the CRM Department at VTB. She has held this position since 2017, operating from Saint Petersburg, Russia. In her role, she focuses on developing strategies to enhance customer loyalty and retention through innovative CRM campaigns. Prior to her current position, she worked at VTB24, where she held various roles including Head of Portfolio Management Division and Head of Customer Loyalty Division.
Previous Experience at VTB24
Anastasia Zakharova worked at VTB24 from 2008 to 2017, where she gained extensive experience in customer loyalty and portfolio management. She began as a Project Manager in the Customer Loyalty Division from 2008 to 2010, then advanced to Head of Customer Loyalty Division from 2010 to 2014. Subsequently, she became the Head of Portfolio Management Division in the Retail Business Department from 2014 to 2017. Her work focused on enhancing customer engagement and loyalty.
Internship at Sberbank CIB
In 2007, Anastasia Zakharova completed a one-month internship at Sberbank CIB in Russia. This early experience provided her with foundational knowledge in the banking sector, contributing to her career development in customer relationship management.
Education and Expertise
Anastasia Zakharova studied at the Higher School of Economics from 2003 to 2008, where she acquired knowledge relevant to her career in finance and customer relationship management. She specializes in churn management strategies and cardholder lifecycle management, focusing on optimizing customer experiences from acquisition to retention. Additionally, she is an expert in co-brands and cash back credit card programs.