Anna Alyanchikova
About Anna Alyanchikova
Anna Alyanchikova is a Product Marketing Director at VTB, specializing in payroll projects within the retail business sector. She has extensive experience in digital marketing and campaign management, having held various leadership roles at notable companies in Moscow.
Current Role at VTB
Anna Alyanchikova serves as the Product Marketing Director for the Payroll Project within the Retail Business at VTB. She has held this position since 2023, contributing her expertise in product marketing and sales strategies. Her role involves overseeing marketing initiatives aimed at enhancing payroll services and improving customer engagement.
Previous Experience in Marketing
Before joining VTB, Anna held various significant marketing roles. She was the Head of Marketing, PR, and Innovation at Talanx from 2016 to 2022. Prior to that, she worked at Citi as a Digital Marketing Manager from 2008 to 2015. Her experience also includes serving as the Senior Internet Manager at Cheil Worldwide from 2006 to 2008 and leading the Campaign Control Department at Isobar from 2000 to 2006.
Educational Background
Anna Alyanchikova has a strong educational foundation in International Economics. She studied at the Institute of International Trade and Law from 1997 to 2000, where she earned her Bachelor's degree. Additionally, she attended The Russian Foreign Trade Academy of the Ministry for Economic Development of Russia for one year from 2000 to 2001, further enhancing her knowledge in the field.
Specializations and Skills
Anna specializes in optimizing sales conversion funnels and is skilled in measuring Net Promoter Score (NPS) for consumer retention. She has expertise in launching and analyzing digital campaigns, conducting competitor analysis, and managing marketing budgets of up to $1 million per year. Her ability to cultivate trust and respect among customers, vendor partners, and colleagues is a notable aspect of her professional profile.