Denis Skripchenko
About Denis Skripchenko
Denis Skripchenko serves as the Digital Media Lead at VTB, where he focuses on developing and implementing digital marketing strategies. With a background in audience research and data analytics, he has successfully managed numerous marketing campaigns and led cross-functional teams.
Work at VTB
Denis Skripchenko has been serving as the Digital Media Lead at VTB since 2020. In this role, he focuses on designing and implementing digital marketing strategies to promote VTB products. He conducts audience research post-campaign to identify insights and barriers for future optimization. Skripchenko leads the Test&Learn agenda, exploring and testing new promotion channels. His work emphasizes a data-driven approach for planning marketing campaigns, ensuring that audience research and insights inform strategic decisions.
Previous Experience at Wavemaker
Before joining VTB, Denis Skripchenko worked at Wavemaker as the Digital Innovations Manager from 2017 to 2018. During his tenure, he contributed to the development of innovative digital marketing solutions. His experience at Wavemaker laid the groundwork for his subsequent roles in digital marketing, enhancing his expertise in audience engagement and campaign effectiveness.
Experience at MegaFon
Denis Skripchenko held the position of Marketing Manager Products at MegaFon from 2018 to 2020. In this role, he was responsible for managing marketing initiatives and product promotions. His experience at MegaFon further developed his skills in digital marketing and strategic planning, contributing to his overall career trajectory.
Education and Expertise
Denis Skripchenko studied at Российский Экономический Университет им. Г.В. Плеханова, where he earned a degree in Marketing from 2012 to 2016. His educational background provided him with a solid foundation in marketing principles, which he has applied throughout his career in various digital marketing roles. Skripchenko specializes in managing cross-functional teams and executing project workflows, demonstrating his expertise in the digital marketing landscape.
Achievements in Digital Marketing
Denis Skripchenko has successfully implemented more than 150 marketing campaigns and over 10 marketing strategies throughout his career. He achieved a 30% year-over-year growth in brand awareness through digital media campaigns. Additionally, he developed a process for collecting and collating data using web analytics software and implemented post-view analytics to enhance the analysis of digital marketing campaigns.