Dinara Tikhomirova
About Dinara Tikhomirova
Dinara Tikhomirova serves as the Head of Digital Marketing SME at VTB, where she has worked since 2018. With a strong background in digital banking and extensive experience in marketing roles across several prominent Russian banks, she holds master's degrees in Mass Communication and Finance.
Work at VTB
Dinara Tikhomirova has served as the Head of Digital Marketing SME at VTB since 2018. In this role, she focuses on developing and implementing digital marketing strategies tailored for small and medium enterprises. Her position involves overseeing marketing initiatives that integrate digital solutions within the banking sector, enhancing customer engagement and service delivery.
Education and Expertise
Dinara Tikhomirova holds two Master's degrees. She studied Finance and Financial Management Services at the Russian University of Cooperation from 2000 to 2006. Later, she pursued a Master's degree in Mass Communication/Media Studies at the Moscow International Higher Business School MIRBIS from 2008 to 2009. Additionally, she is certified as a professional product owner, indicating her expertise in managing product development processes.
Background
Dinara Tikhomirova has a strong background in digital banking, specializing in the integration of digital solutions within financial services. Her career spans various roles in marketing across several prominent banks in Russia. She has accumulated extensive experience in agile project management, showcasing her ability to lead projects with flexibility and efficiency.
Previous Experience in Banking
Before her tenure at VTB, Dinara Tikhomirova held several key marketing positions in notable Russian banks. She worked as the Head of Marketing at Alfa-Bank from 2007 to 2008, followed by a role as Head of Marketing at KIT Finance Investment Bank from 2008 to 2011. She continued her career at Promsvyazbank as Head of Marketing from 2011 to 2013, and then at Bank Otkritie Financial Corporation as Head of Marketing SME from 2014 to 2018.
Achievements in Banking Sector
Dinara Tikhomirova has a proven track record of successful projects in top-rated Russian banks. Her contributions have been impactful within the banking sector, demonstrating her ability to drive marketing strategies that enhance brand visibility and customer engagement in a competitive market.