Ekaterina Anisimova
About Ekaterina Anisimova
Ekaterina Anisimova serves as the Director of Internet Projects at VTB Bank PJSC, where she focuses on performance goals and advertising campaign optimization. She holds multiple degrees in economics and business administration and has over 13 years of experience in marketing and project management.
Current Role at VTB
Ekaterina Anisimova serves as the Director of Internet Projects at VTB Group/VTB Bank PJSC. She has held this position since 2019 and is based in Moscow. In her role, she is responsible for overseeing internet-based projects and initiatives that align with the bank's strategic objectives. Her focus includes enhancing digital platforms and improving user experience.
Previous Experience at VTB Group
Prior to her current role, Ekaterina Anisimova worked at VTB Group/BANK OF MOSCOW (BM BANK JSC) as a Senior Marketing Manager and Branch Network Supervisor from 2010 to 2014. During her tenure, she contributed to marketing strategies and branch operations, gaining valuable experience in the banking sector.
Education and Qualifications
Ekaterina Anisimova has a strong educational background in economics and business. She earned a Master's degree in Economics from the Peoples’ Friendship University of Russia, completing her studies from 2009 to 2011. Additionally, she obtained an MBA from the same institution during the same period. In 2019, she furthered her education in digital marketing at the Digital Business School in Ireland.
Marketing and Project Management Expertise
With over 13 years of professional experience, Ekaterina Anisimova specializes in marketing and project management. She has a proven track record in setting performance goals, optimizing advertising campaigns, and enhancing sales funnels. Her role at VTB Bank Europe plc included developing a B2B online platform for lead generation, showcasing her expertise in digital marketing strategies.
Career Progression
Ekaterina Anisimova's career includes significant roles at various financial institutions. Before her time at VTB, she worked as the Head of Marketing & Strategy Projects B2B at BCS Financial Corporation/BCS Bank from 2016 to 2017. She also served as a Relationship Manager at Citigroup Inc./Citibank for a brief period in 2009, providing her with diverse experience in the financial services industry.