Ekaterina Tyshkovskaya
About Ekaterina Tyshkovskaya
Ekaterina Tyshkovskaya serves as the Head of Internal Communication at VTB and has held various leadership roles in corporate communications and culture. She has a strong academic background and has significantly contributed to the Moscow Advanced Communication School, achieving high student retention rates and attracting qualified lecturers.
Current Role at VTB
Ekaterina Tyshkovskaya serves as the Head of Internal Communication at VTB, a position she has held since 2018. In this role, she focuses on enhancing internal communication strategies and fostering a positive corporate culture within the organization. Her leadership in this area is aimed at improving employee engagement and aligning internal messaging with the company's objectives.
Previous Experience at VTB24
Prior to her current role, Tyshkovskaya worked at VTB24 as the Head of Internal Communications from 2006 to 2008. During her tenure, she was responsible for developing communication strategies that supported employee engagement and organizational goals. She later returned to VTB24 for another period from 2009 to 2011, continuing her focus on internal communications.
Education and Expertise
Tyshkovskaya holds an MBA in Government and Business Communications from the Higher School of Economics, completed between 2008 and 2010. She also participated in the Executive Education Programme at Vlerick Business School from 2015 to 2016. Additionally, she studied Digital Strategy at The British Higher School of Art and Design in 2015 and completed an Executive education program at INSEAD in 2019.
Achievements at Moscow Advanced Communication School
At Moscow Advanced Communication School, Tyshkovskaya has achieved notable results, including the highest Net Promoter Score (NPS) among deans. She has successfully attracted 30 qualified experts from various industries to serve as lecturers. Under her leadership, the school has maintained a 95% student retention rate and has effectively promoted its programs through media and social networks.
Career Background
Tyshkovskaya has a diverse career background, having held various communication roles in prominent organizations. She worked at M.Video as Head of Communications and Employee Brand Development from 2016 to 2017, and at the Sochi 2014 Organizing Committee as Head of Internal Communications from 2011 to 2014. She also served as Head of Internal Communications Division at MDM Bank for a brief period in 2008.