Ivan Potapov
About Ivan Potapov
Ivan Potapov serves as the Head of Data Analytics at CRM for VTB in Moscow, where he has developed models for customer activity assessment and implemented predictive modeling for campaign launches since 2020. He has a strong background in data analytics, having previously held senior analyst positions at Raiffeisen Bank Russia, Otkritie, and VTB24.
Work at VTB
Ivan Potapov has been serving as the Head of Data Analytics at CRM for VTB since 2020. In this role, he has developed models to assess customer activity and the quality of product usage. He established an analytical research process that is driven by team initiatives and implemented a process for launching campaigns using predictive modeling. His contributions have improved metrics and segmentations specifically for the campaign launching process.
Previous Experience in Banking
Before joining VTB, Ivan Potapov worked at Raiffeisen Bank Russia as a Senior Analyst in CRM for eight months in 2017 to 2018. He also held the position of Senior Analyst and Project Manager in the Treasury Risk Department at Otkritie from 2018 to 2020. Additionally, he worked at VTB24 as a Senior Analyst in the Department of Financial Reporting and Business Analytics Development from 2013 to 2017.
Education and Expertise
Ivan Potapov earned both his Bachelor's and Master's degrees in Applied Mathematics and Physics from the Moscow Institute of Physics and Technology (State University) (MIPT). He completed his Bachelor's degree from 2006 to 2010 and his Master's degree from 2010 to 2012. His academic background provides a strong foundation for his expertise in data analytics and predictive modeling.
Team Leadership and Development
In his current role at VTB, Ivan Potapov built a new team of five individuals focused on CRM data analytics. He also structured the AB-testing process to enhance CRM analytics, demonstrating his commitment to team development and effective analytical practices.
Management Information System Development
Ivan Potapov developed a Management Information System (MIS) reporting framework for CRM at VTB. This system covers various areas, including depositors, investors, card transactional activity, and customer cash flow, which supports informed decision-making and strategic planning.