Kristina Yarochkina
About Kristina Yarochkina
Kristina Yarochkina is a Data Analyst with extensive experience in data analysis and marketing. She has worked for several companies, including VTB, Mail.ru Group, and Admitad, and holds a Master's degree in Marketing from Plekhanov Russian University of Economics.
Work at VTB
Kristina Yarochkina has been employed at VTB as a Data Analyst since 2021. In this role, she focuses on analyzing ongoing CRM marketing campaigns across various channels, including email, SMS, and calls. Her responsibilities include conducting segmentation of corporate business clients based on product and behavioral profiles. She also performs AdHoc analytics and customer base research tailored to meet specific business needs. Kristina supports stakeholders by providing data-driven insights that enhance decision-making processes.
Education and Expertise
Kristina Yarochkina holds a Master's degree in Marketing, Advertising, Design, and Public Relations from Plekhanov Russian University of Economics, where she studied from 2010 to 2015. Her educational background provides her with a strong foundation in marketing principles and strategies. She is proficient in using relational and analytical databases, with a strong knowledge of SQL, including Oracle SQL, HiveQL, and Microsoft SQL Server. Additionally, Kristina utilizes Python libraries such as Numpy, Pandas, Matplotlib, and Seaborn for her data analysis tasks.
Professional Background
Before her current position at VTB, Kristina Yarochkina held various roles in the marketing and data analysis fields. She worked at Mail.ru Group as a Tutor from 2020 to 2021. Prior to that, she was a Marketing Content Manager at Ingenius Systems for six months in 2015. Kristina also served as a Product Manager at Admitad from 2019 for ten months, and as an Account Manager from 2016 to 2017. Her experience includes a two-year tenure as a Product Project Manager at Admitad from 2017 to 2019, and an internship as a Content Manager at Ingenius Systems from 2014 to 2015.
Technical Skills
Kristina Yarochkina is experienced in utilizing various tools for data analysis, including Jupyter Notebook, Dbeaver, and Hue. Her technical skills enable her to conduct thorough analyses and derive insights from complex datasets. She is adept at employing SQL for database management and data retrieval, and she leverages Python for advanced data manipulation and visualization. Her expertise in these tools supports her ability to analyze marketing campaigns and provide actionable insights to stakeholders.