Marina Ovchinnikova
About Marina Ovchinnikova
Marina Ovchinnikova serves as the Head of Digital Marketing for Credit Cards at VTB, where she manages the online sales strategy for credit cards. Previously, she held various roles in digital marketing and project management at Alfa-Bank and Artics Internet Solutions.
Current Role at VTB
Marina Ovchinnikova serves as the Head of Digital Marketing for Credit Cards at VTB, one of the largest banks in Russia. She has held this position since 2022, overseeing the online sales strategy for credit cards. Her role involves managing various digital marketing initiatives and collaborating with sales and marketing teams to enhance the bank's market presence. She operates in a hybrid work environment based in Moscow.
Previous Experience at Alfa-Bank
Prior to her current role, Marina worked at Alfa-Bank as the Head of Digital Marketing for Mortgage from 2021 to 2022. During her tenure, she focused on developing and implementing digital marketing strategies tailored to the mortgage sector. This position allowed her to gain valuable insights into the financial services industry and enhance her expertise in digital marketing.
Career at Artics Internet Solutions
Marina's career at Artics Internet Solutions spanned several roles from 2018 to 2021. She began as a Project Manager, then transitioned to the role of Industrial Realty Manager, and later served as Account Director. In these positions, she managed various projects and client accounts, contributing to the company's digital marketing efforts and client relationship management.
Digital Marketing Expertise
Marina leads the go-to-market strategy for credit cards at VTB, which includes overseeing all paid traffic sources such as SEO, mobile app acquisition, CPA, bloggers, and direct marketing. She conducts surveys and research to gather insights for conversion rate optimization. Additionally, she regularly presents to the board, highlighting her stakeholder management responsibilities.