Mikita Babitski
About Mikita Babitski
Mikita Babitski serves as the Head of Performance Projects at VTB in Moscow, Russia, where he has worked since 2021. He holds a Master's degree in Taxes and Banking Law from Belarusian State University and has experience in digital marketing, particularly in managing mobile app development and performance budgets.
Work at VTB
Mikita Babitski has been serving as the Head of Performance Projects at VTB since 2021. In this role, he is based in Moscow, Russia, and has been responsible for overseeing various performance marketing initiatives. His responsibilities include managing the performance budget for digital marketing projects and creating effective media plans. Babitski's work involves liaising with digital agencies and advertising platforms to ensure the successful development and promotion of banking mobile applications.
Education and Expertise
Mikita Babitski holds a Master's degree in Taxes and Banking Law from Belarusian State University, where he studied from 2011 to 2015. He also attended Высшая Школа Экономики for one year, from 2017 to 2018. His academic background provides a strong foundation for his expertise in performance marketing and digital project management within the banking sector.
Background in Digital Marketing
Prior to his current position at VTB, Mikita Babitski worked at Zorka.Mobi, a Creative Mobile Performance Agency, as an Affiliate Manager from 2019 to 2021. In this role, he was involved in managing performance budgets and designing tender procedures for contractors. His experience in this capacity contributed to his knowledge of digital marketing strategies and performance optimization.
Analytical Tools Utilized
Mikita Babitski employs a variety of analytical tools to enhance digital marketing results. His expertise includes using platforms such as Appsflyer, Admon, Appmetrica, Google Analytics, and Yandex.Metrica. These tools allow him to analyze performance data effectively and make informed decisions to improve marketing outcomes.