Tatiana Fetisova
About Tatiana Fetisova
Tatiana Fetisova is the Head of Retail CRM Development at VTB, where she has worked since 2016. She has extensive experience in CRM development, having previously held positions at Bank of Moscow and Credit Europe Bank Russia.
Current Role at VTB
Tatiana Fetisova serves as the Head of Retail CRM Development at VTB, a position she has held since 2016. In this role, she has been instrumental in spearheading the implementation and launch of the Real Time Offering (RTO) system. Her responsibilities include overseeing the development of customer relationship management strategies tailored for retail banking. She is based in Saint Petersburg, Russia.
Previous Experience at Bank of Moscow
Tatiana Fetisova worked at Bank of Moscow from 2011 to 2016. Initially, she served as Campaign Manager in the CRM Division for three years, where she focused on campaign strategies and customer engagement initiatives. Following this role, she became the Head of CRM Development from 2014 to 2016, managing various projects aimed at enhancing customer relationship management processes.
Experience at Credit Europe Bank Russia
Tatiana Fetisova was employed at Credit Europe Bank Russia as a Lead Specialist in the R&D Division from 2010 to 2011. During her tenure, she contributed to research and development efforts, focusing on innovative solutions within the banking sector.
Educational Background
Tatiana Fetisova studied at Bauman Moscow State Technical University, where she attended from 2003 to 2009. She completed her studies in a technical field, which provided her with a strong foundation for her career in banking and CRM development. She also studied at the same university from 2007 to 2009, further enhancing her expertise.
Key Projects and Initiatives
Throughout her career, Tatiana Fetisova has managed significant projects, including the implementation and launch of the Credit Conveyor for preapproved offers using SAS RTDM. She played a key role in integrating Operation CRM with various communication channels, including call centers and digital platforms. Additionally, she led the implementation of the SAS MA campaign management system, enhancing the bank's marketing capabilities.