Yulia Zheleznikova
About Yulia Zheleznikova
Yulia Zheleznikova is the Director of Marketing Cib at Vtb Capital, where she has worked since 2013, focusing on events, communications, and marketing. She has extensive experience in international event management and holds multiple degrees in management and international relations.
Work at VTB
Yulia Zheleznikova has been employed at VTB Capital since 2013, initially serving as Associate Director for Events, Communications, and Marketing. In December 2018, she advanced to the role of Director, Marketing Cib. In this position, she focuses on planning and executing marketing activities, particularly events and special projects. Her work emphasizes the importance of events as effective communication and marketing tools that support company strategy, client collaboration, and employee engagement.
Education and Expertise
Yulia Zheleznikova holds multiple degrees in management and international relations. She earned a Bachelor of Arts in International Relations from Saint Petersburg State University in 2009. She furthered her education with a Master of Arts in International Relations from the same institution from 2009 to 2011. Additionally, she obtained a Master of Arts in Management from the University of Brighton and a Master of Science in Management from Em Normandie Business School, both completed in 2013. She also studied at the University of Lausanne, achieving a Bachelor's degree in 2008.
Background
Yulia Zheleznikova began her professional career in 2006, specializing in communications and marketing with a focus on international event management. Her early experience includes working as an Event Coordinator for the Saint Petersburg International Economic Forum Foundation in 2007 and serving as a Delegates and Delegation Coordinator at the Women's Forum for the Economy and Society in 2013. She also worked briefly as a Consultant for Visitbrussels in 2013.
Achievements
Yulia Zheleznikova has developed a diverse portfolio of projects throughout her career, which includes organizing political and economic forums, football matches, and children's events. Her extensive experience in event management and marketing has contributed to her understanding of how events can serve as effective tools for communication and marketing, aligning with corporate strategies and enhancing client and employee engagement.