Santhoshi Natarajan
About Santhoshi Natarajan
Santhoshi Natarajan is a Senior Product Marketer currently working at Mad Street Den in Chennai, India. With a diverse background in marketing and content strategy, she focuses on user-centric content and innovative marketing strategies to enhance product engagement.
Work at Mad Street Den
Santhoshi Natarajan serves as a Senior Product Marketer at Mad Street Den, a position she has held since 2023. In this role, she focuses on developing product narratives that combine market analysis with customer empathy to enhance user engagement. Her work aims to create user-centric content that facilitates product adoption and drives business growth.
Previous Experience in Product Marketing
Prior to her current role, Santhoshi worked at Dataflo as a Product Marketer from 2022 to 2023. She also held positions at Hippo Video, first as a Content Strategist from 2019 to 2021 and then as a Product Marketer from 2021 to 2022. Her experience includes working at RELX Group as a Journal Manager from 2015 to 2017 and at Amazon as a Catalog Specialist and later as a Senior Catalog Specialist from 2011 to 2015.
Education and Professional Development
Santhoshi Natarajan studied at M.O.P. Vaishnav College, where she earned a Master of Arts in Communication from 2008 to 2010. She is currently enhancing her skills through studies at CXL, which she began in 2023. This commitment to education supports her goal of making the tech industry more engaging through innovative marketing strategies.
Marketing Strategies and Focus Areas
In her marketing roles, Santhoshi utilizes humor and memes strategically to increase customer curiosity and brand awareness. She aims to showcase product value through innovative marketing strategies, focusing on creating content that accelerates product adoption and fosters business growth. Her approach integrates market analysis with a deep understanding of customer needs.
Current Involvement in Peak Community
Santhoshi has been a member of Peak Community since 2022. This involvement reflects her commitment to professional networking and collaboration within the industry. Her participation in the community supports her ongoing professional development and engagement with peers in the marketing and tech sectors.