Arul Karuppannan
About Arul Karuppannan
Arul Karuppannan is a Digital Marketing Manager at W2S Solutions in Chennai, India, with nine years of experience in digital marketing and a strong educational background in computer technology. He specializes in optimization techniques, market research, and managing digital marketing teams.
Work at W2S Solutions
Arul Karuppannan has been serving as the Digital Marketing Manager at W2S Solutions since 2015. With over nine years of experience in this role, he operates from the Chennai Area in India. His responsibilities include managing digital marketing strategies and overseeing various online marketing initiatives. He is experienced in setting up and managing accounts across multiple platforms, including Google, Bing, and Yahoo Webmaster Tools.
Education and Expertise
Arul Karuppannan holds a Master of Computer Applications (MCA) degree from King College of Technology, where he studied Computer Technology/Computer Systems Technology from 2009 to 2012. Prior to that, he earned a Bachelor of Computer Applications (BCA) from Dr. R.K.S College of Arts and Science, focusing on Computer Programming and Specific Applications from 2005 to 2008. His educational background provides a strong foundation for his expertise in digital marketing.
Digital Marketing Skills
Arul specializes in both on-page and off-page optimization techniques. His skills include guest blogging, business reviews, and press release promotion. He conducts comprehensive market, niche, and competitor research to enhance digital marketing strategies. Additionally, he monitors and prepares weekly reports to track the progress and effectiveness of digital marketing initiatives.
Analytics and Campaign Management
Arul utilizes advanced analytics to optimize ad performance and manage device and location bids. He is proficient in creating and managing pay-per-click campaigns, focusing on conversion tracking and bid management. His expertise extends to developing and executing social media audits and strategies aimed at increasing engagement and followers.
Team Management and Online Reputation
In his role, Arul has expertise in managing and educating a digital marketing team, with a focus on SEO, SEM, SMO, SMM, ORM, and ASO. He implements online reputation management strategies by defining and improving reputation scores, ensuring that the digital presence of the organizations he works with is effectively managed.