Vishnupriya Arul
About Vishnupriya Arul
Vishnupriya Arul is a Digital Marketing Specialist and the Chief Executive Officer of Dive Into Digital, a digital marketing training institute in Chennai. With extensive experience in training over 500 individuals and providing strategic consulting, she specializes in various digital marketing techniques and focuses on upskilling teams to meet business needs.
Work at W2S Solutions
Vishnupriya Arul has served as a Digital Marketing Specialist at W2S Solutions since 2015. In this role, she provides senior strategic consulting and high-level strategy to small and medium-sized enterprise (SME) business owners and their teams. Her expertise encompasses a variety of digital marketing techniques, allowing her to tailor strategies that meet the specific needs of her clients. With nearly a decade of experience at W2S Solutions, she has contributed significantly to the company's digital marketing initiatives.
Work at Dive Into Digital
Since 2018, Vishnupriya Arul has held the position of Chief Executive Officer at Dive Into Digital, a digital marketing training institute based in Chennai. Under her leadership, the organization aims to transform education in digital marketing. She has trained over 500 individuals in effective digital marketing campaign strategies, focusing on upskilling teams with the latest digital skills relevant to their business needs. Dive Into Digital reflects her commitment to enhancing digital marketing education.
Education and Expertise
Vishnupriya Arul completed her Bachelor of Engineering (B.E.) in Electronics and Communications Engineering at SURYA GROUP OF INSTITUTION from 2008 to 2012. Prior to this, she studied Maths with Computer Science at Jawahar Higher Secondary School, achieving her Higher Secondary Certificate (HSC) in 2008. Her educational background provides a solid foundation for her expertise in digital marketing, where she specializes in techniques such as viral marketing, influencer marketing, and conversion rate optimization.
Training and Consulting Experience
Vishnupriya Arul has extensive experience in providing digital marketing training across various industries, including retail, fashion, technology, and e-commerce. She has developed and delivered training programs tailored to the specific needs of diverse clients, ensuring that they gain practical skills applicable to their business contexts. Additionally, she offers interim marketing director level expertise, allowing clients to access high-level marketing strategies without the commitment of a full-time salary.