Alison Lolis
About Alison Lolis
Alison Lolis serves as the VP of Demand Marketing at WalkMe™, where she has worked since 2022. With extensive experience in marketing across various roles and companies, she specializes in B2B SaaS and technology sectors.
Work at WalkMe
Alison Lolis serves as the Vice President of Demand Marketing at WalkMe™, a position she has held since 2022. In this role, she leads a demand team that encompasses various functions, including Field Marketing, Partner Marketing, Events, Integrated Marketing Programs, SEO, and Paid Media. Prior to her current role, she worked as the RVP Global Field Marketing at WalkMe™ from 2021 to 2022 and as RVP, Marketing Americas from 2020 to 2021. Her experience at WalkMe™ spans multiple roles, highlighting her expertise in demand generation and marketing strategies.
Previous Experience in Marketing
Before joining WalkMe™, Alison Lolis held significant marketing positions at Rahi Systems, where she served as Vice President of Global Marketing from 2017 to 2020 and as Director of Marketing from 2016 to 2017. Her earlier career includes a role as Marketing Coordinator at Southland Industries from 2008 to 2013 and as an Accountant at McCarthy Building Companies, Inc. from 2005 to 2008. This diverse background in both marketing and finance has contributed to her comprehensive understanding of business operations.
Education and Expertise
Alison Lolis has a solid educational foundation in business and marketing. She earned a Master of Business Administration (M.B.A.) with a focus on Marketing from the University of Redlands. Additionally, she holds a Bachelor of Business Administration (B.B.A.) in Business Marketing from California State University, Fullerton, and an Associate of Arts (AA) in Business Administration and Management from Victor Valley College. Her academic background supports her expertise in B2B SaaS and technology marketing.
Marketing Strategies and Leadership
In her role, Alison crafts compelling value propositions and narratives that resonate with target audiences. She leverages her extensive knowledge of market trends, customer needs, and the competitive landscape to inform her marketing strategies. Alison collaborates with cross-functional teams, partners, and stakeholders to ensure the alignment and integration of marketing strategies and tactics, demonstrating her leadership in driving effective marketing initiatives.