Aliza Hornstein
About Aliza Hornstein
Aliza Hornstein serves as the Head of Social Media at WalkMe™, where she has worked since 2022. Previously, she held various roles at ZoecialMedia, advocating for authenticity and creativity in social media strategies.
Current Role at WalkMe
Aliza Hornstein serves as the Head of Social Media at WalkMe™ since 2022. In this role, she oversees the company's social media strategy and execution, focusing on enhancing brand visibility and engagement across various platforms. Her leadership aims to foster a strong online presence that resonates with the target audience. Aliza's experience in social media management is instrumental in driving innovative campaigns that align with WalkMe's objectives.
Previous Experience at WalkMe
Prior to her current position, Aliza Hornstein worked at WalkMe™ as a Social Media Manager for seven months in 2021. During this time, she contributed to the development and implementation of social media initiatives that supported the company's marketing goals. Her role involved creating content and engaging with the audience to build brand loyalty.
Career at ZoecialMedia
Aliza Hornstein has a substantial background at ZoecialMedia, where she held multiple roles. She served as the Director of Enterprise Social Media for five months in 2021, focusing on strategic social media initiatives for enterprise clients. Prior to that, she was a Senior Account Manager from 2018 to 2021 and an Account Manager from 2017 to 2021, where she managed client relationships and social media campaigns. Additionally, she worked as a Senior Corporate Account Manager from 2019 to 2021, further enhancing her expertise in social media management.
Social Media Strategy and Advocacy
Aliza Hornstein advocates for authenticity and self-expression in professional social media settings. She incorporates personal quirks into her strategies, which helps to create relatable content that engages her audience. Aliza emphasizes the use of emotions and emojis in digital communication, recognizing their importance in connecting with followers. Her approach includes utilizing trending TikTok audios as a creative tool, showcasing her innovative mindset in content creation.