Allison Hadidian
About Allison Hadidian
Allison Hadidian serves as the Director of Field Marketing Central at WalkMe, a position she has held since 2021. She has extensive experience in marketing, having previously worked at ServiceNow and Palo Alto Networks, and holds a Bachelor's degree in Business Marketing with a minor in Psychology from Sonoma State University.
Work at WalkMe
Allison Hadidian currently holds the position of Director, Field Marketing Central at WalkMe. She has been with the company since 2021, contributing to the development and execution of marketing strategies aimed at enhancing customer engagement and driving growth in the central region. Her role involves overseeing field marketing initiatives and collaborating with cross-functional teams to align marketing efforts with business objectives.
Previous Experience at ServiceNow
Allison Hadidian has significant experience in field marketing from her tenure at ServiceNow. She worked as a Field Marketing Manager from 2017 to 2021, where she was responsible for planning and executing marketing campaigns that supported sales initiatives. Prior to this role, she briefly served in a field marketing position at ServiceNow in 2016 for two months.
Educational Background
Allison Hadidian earned her Bachelor's degree in Business Marketing with a minor in Psychology from Sonoma State University. This educational background provides her with a solid foundation in marketing principles and consumer behavior, which she applies in her professional roles.
Early Career Experience
Allison Hadidian began her career with various roles that contributed to her marketing expertise. She worked as a Marketing Coordinator Intern in Field Marketing at Palo Alto Networks for three months in 2015. Additionally, she served as a Junior Graphic Recorder at Take Action Inc. from 2011 to 2015, where she gained experience in visual communication and marketing support.
Coaching Experience
In addition to her marketing roles, Allison Hadidian has experience in coaching. She was the Goalkeeper Coach for the Women's Soccer team at Menlo College from 2017 to 2018. This role involved training and mentoring student-athletes, demonstrating her leadership and team-building skills.