Amy Czyrka
About Amy Czyrka
Amy Czyrka serves as the Regional Vice President of AMS Field Marketing at WalkMe™, bringing extensive experience in marketing management and customer engagement. Her career includes significant roles at companies such as ServiceNow, Compuware Corporation, and NCR Corporation, where she focused on driving growth and developing customer-centric marketing strategies.
Current Role at WalkMe
Amy Czyrka serves as the Regional Vice President of AMS Field Marketing at WalkMe™. She has held this position since 2021, contributing to the company's marketing strategies in Michigan, United States. In her role, she leads a team that collaborates with various departments, including customer engagement, partners, public relations, demand generation, and operations. This collaboration aims to execute effective field marketing strategies that align with the company's objectives.
Previous Experience in Marketing
Before joining WalkMe™, Amy Czyrka accumulated extensive experience in marketing roles across several organizations. She worked at ServiceNow in various capacities, including Senior Field Marketing Manager from 2014 to 2017, and Director of Field Marketing AMS Central from 2017 to 2019. Her tenure at Compuware Corporation included positions as Marketing Manager and Field Communications Manager. Additionally, she served as Director of Customer Marketing at Dynatrace from 2010 to 2014.
Sales and Marketing Background
Amy Czyrka's career began in sales, where she worked as a Senior Sales Executive at NCR Corporation from 1996 to 2006. She transitioned into marketing roles, where she focused on driving top-of-funnel growth, customer expansion, and retention through segment-focused marketing campaigns. Her experience includes formalizing operational processes and establishing key performance indicators (KPIs) for marketing teams.
Education and Expertise
Amy Czyrka holds a B.S. in Business Administration with a focus on Marketing and Finance from Wayne State University, where she studied from 1989 to 1993. Her educational background complements her extensive professional experience, allowing her to specialize in managing go-to-market (GTM) strategies and execution for field marketing in the Americas.