Arik Abel
About Arik Abel
Arik Abel serves as the Director of Product Marketing at WalkMe™ in Raleigh, North Carolina, where he has worked since 2022. He has extensive experience in product marketing, having previously held positions at Xperi Corporation and Lenovo Software, among others.
Work at WalkMe
Arik Abel serves as the Director of Product Marketing at WalkMe™, a role he has held since 2022. In this position, he is responsible for developing go-to-market strategies for WalkMe's data and analytics solutions. His work emphasizes enhancing employee experience and optimizing returns on software investments. Abel's leadership in product marketing contributes to WalkMe's mission of simplifying digital adoption and improving user engagement.
Previous Experience in Product Marketing
Before joining WalkMe, Arik Abel held several significant roles in product marketing. He worked at Xperi Corporation as Director of Product Marketing from 2019 to 2022, where he focused on market strategy and product positioning. Prior to that, he spent three years at Lenovo Software as Sr. Manager of Product Marketing, following a two-year tenure as Sr. Marketing Manager at the same company. His experience in these roles has equipped him with a strong foundation in transforming market insights into actionable strategies.
Education and Expertise
Arik Abel studied at the Georgia Institute of Technology, where he focused on International Affairs and French from 1997 to 2000. He later attended New York University, earning a Bachelor of Arts (B.A.) in Music Business in 2001. Abel specializes in translating complex market and customer insights into actionable go-to-market visions, with a strong emphasis on creating unified employee experiences and ensuring visibility into technology stack performance.
Career Progression
Arik Abel's career includes diverse roles in marketing and product management. He began as a Marketing Manager at Zooppa.com in 2009, followed by a year as Vice President of Digital at French/West/Vaughan. He then transitioned to Lulu.com as Director of Online Marketing before joining Lenovo Software. His career trajectory reflects a consistent focus on product marketing and digital strategy across various industries.