Bobby Martenfeld, MBA
About Bobby Martenfeld, MBA
Bobby Martenfeld is a Digital Optimization Manager with an MBA in Marketing. He has extensive experience in web services and optimization, having held various managerial roles at Citrix and currently at WalkMe™.
Current Role at WalkMe
Bobby Martenfeld serves as the Digital Optimization Manager at WalkMe™, a position he has held since 2023. In this role, he focuses on enhancing digital experiences and optimizing online performance for the company's clients. His expertise in digital strategies contributes to the overall effectiveness of WalkMe's offerings in the digital adoption space.
Previous Experience at Cloud Software Group
Before joining WalkMe™, Bobby worked at Cloud Software Group as the Sr. Manager of Web Services from 2022 to 2023. During his eight-month tenure, he was responsible for overseeing web service operations and implementing strategies to improve user engagement and service delivery.
Career at Citrix
Bobby Martenfeld has extensive experience at Citrix, where he held multiple roles over several years. He served as the Sr. Manager of Global Production & Web Optimization for seven months in 2022. Prior to that, he was the Web Optimization Manager from 2019 to 2021 and the Manager of Production & Web Optimization from 2021 to 2022. His career at Citrix also includes positions as Lead Producer and Web Producer, demonstrating his progressive responsibility in web optimization and production.
Early Career and Marketing Management
Bobby began his career in marketing management at Dickey Consulting Services LLC, where he worked as the Broward B-cycle Marketing Manager for three months in 2011. He later returned to the same company as a Project Manager from 2012 to 2014, gaining valuable experience in project management and marketing strategies.
Education and Qualifications
Bobby Martenfeld earned his Master of Business Administration (M.B.A.) in Marketing from Florida Atlantic University, completing his studies from 2010 to 2012. He also holds a Bachelor of Science (B.S.) in Marketing from the University of South Florida, where he studied from 2006 to 2008. His educational background supports his expertise in digital optimization and marketing strategies.