Danielle Laufer
About Danielle Laufer
Danielle Laufer is a Professional Services QA Analyst with extensive experience in the multi-channel eCommerce, digital agency, and Hi-Tech industries. She has worked at Walkme™ since 2016 and has held various roles in project management and marketing across several companies in the UK.
Work at WalkMe
Danielle Laufer has been employed at WalkMe™ as a Professional Services QA Analyst since 2016. In this role, she focuses on ensuring the quality of services provided to clients. She conducts QA enablement sessions with customers, aiming to empower them to become self-sufficient in their use of WalkMe's solutions. Additionally, she provides training and mentoring to new employees within the Professional Services QA team, fostering a culture of continuous improvement and knowledge sharing.
Background in eCommerce and Digital Marketing
Danielle Laufer possesses a strong background in the multi-channel eCommerce industry, digital agency sector, and Hi-Tech industry. Her career includes significant roles that have contributed to her expertise in project management, digital marketing, content creation, conversion optimization, user experience, and quality assurance. This diverse experience equips her with a comprehensive understanding of the challenges and opportunities within these sectors.
Previous Employment History
Prior to her current role at WalkMe, Danielle worked at Arcadia Group Ltd as a Freelance Project Manager, Digital Marketing, Content, Conversion, User Experience, and QA specialist from 2010 to 2013. She also held positions at Like Digital, first as a QA Manager for two months in 2013 and then as a Project Manager from 2014 to 2015. Earlier in her career, she served as a Senior Ecommerce Marketing Coordinator at Arcadia Group Ltd from 2006 to 2010 and as a Marketing Executive at Blooming Marvellous from 2002 to 2006.
Education and Expertise
Danielle Laufer studied at Middlesex University, where she earned a Bachelor's degree in Marketing and Business Studies from 1997 to 2000. This educational background has provided her with a solid foundation in marketing principles and business strategies, which she has applied throughout her career in various roles across the eCommerce and digital marketing industries.
Contributions to Quality Assurance Practices
In her role at WalkMe, Danielle Laufer encourages best practices and creates processes aimed at improving efficiency and maintaining high QA standards across global teams. Her initiatives focus on enhancing the quality of service delivery and ensuring that teams adhere to established guidelines and protocols, thereby contributing to the overall success of the organization.