✯Janneke Stork
About ✯Janneke Stork
Janneke Stork serves as the RVP Marketing EMEA at WalkMe™ since 2021, bringing extensive experience in field marketing and demand generation across various companies. Her career includes leadership roles at Blue Prism, Kony, Inc., and Siemens PLM Software, where she developed marketing strategies and enabled sales teams in the EMEA region.
Work at WalkMe
Janneke Stork has served as the RVP Marketing EMEA at WalkMe™ since 2021. In this role, she is responsible for overseeing marketing strategies across the EMEA region. Her focus includes enabling sales teams to concentrate on key accounts and generating leads for both existing and new customers. Stork utilizes her expertise in demand generation and account-based marketing to enhance WalkMe's market presence.
Previous Experience in Marketing
Before joining WalkMe, Stork held several significant positions in marketing. She was the Senior Field Marketing Manager EMEA at Blue Prism for four months in 2019. Prior to that, she worked at Kony, Inc. as Senior Field Marketing Manager for Europe and Africa from 2015 to 2019. Stork also served as the Sr. Director, Field Marketing EMEA at Blue Prism from 2019 to 2021, where she developed and implemented a partner marketing strategy.
Educational Background
Janneke Stork studied at Avans University of Applied Sciences, where she earned a Bachelor's degree in Business Administration from 2000 to 2004. She also studied Building and Construction at the same institution from 1998 to 2000. Earlier, she attended Augustinianum from 1992 to 1997.
Expertise in Marketing Strategies
Stork specializes in creating and executing account-based marketing campaigns with tailored messaging for individual accounts. She focuses on demand generation strategies that influence and create relevant sales pipelines. Additionally, she utilizes database marketing to transform data into actionable insights, enhancing the effectiveness of marketing strategies.
Leadership and Innovation in Marketing
Janneke Stork claims thought leadership in the marketing field through innovative content marketing strategies. She is recognized for her ability to automate and professionalize marketing investments by integrating marketing automation strategies with CRM systems. Her work emphasizes enabling sales teams and enhancing market footprint through strategic marketing initiatives.