Marilyn Davidson
About Marilyn Davidson
Marilyn Davidson serves as the Chief Marketing Officer at WalkMe™, where she has worked since 2016. She possesses expertise in CRM and SEO tools, along with strong skills in big data analysis and marketing campaign coordination.
Current Role at WalkMe
Marilyn Davidson serves as the Chief Marketing Officer at WalkMe™, a position she has held since 2016. In this role, she is responsible for designing and coordinating promotional campaigns, public relations, and various marketing efforts across multiple channels, including digital and press. Her leadership in marketing strategy has contributed to the company's visibility and engagement in the market.
Education and Expertise
Marilyn Davidson earned a Master's degree in Business Administration and Management from Columbia University in the City of New York, where she studied from 2007 to 2012. Her academic background provides a strong foundation for her expertise in marketing and management. She is proficient in using various CRM and SEO tools, including Google Analytics, Google Adwords, HubSpot, WebTrends, and SalesForce.
Professional Skills
Marilyn Davidson possesses deep knowledge of big data analysis, which she utilizes to produce and present reports regularly. Her organizational and time management skills are complemented by well-developed communication and interpersonal skills. These abilities enable her to effectively manage marketing initiatives and collaborate with diverse teams.
Marketing Responsibilities
In her role as Chief Marketing Officer, Marilyn Davidson is responsible for overseeing promotional campaigns and public relations efforts. She coordinates marketing strategies across various platforms, ensuring alignment with the company's goals. Her work includes digital marketing initiatives and traditional press outreach, demonstrating her versatility in the marketing field.
Presentation and Communication Skills
Marilyn Davidson demonstrates excellent presentation skills, which are essential for her role in marketing. She regularly communicates complex data and marketing strategies to stakeholders, ensuring clarity and understanding. Her strong communication abilities enhance her effectiveness in leading marketing efforts and engaging with audiences.