Rebecca Whitlatch
About Rebecca Whitlatch
Rebecca Whitlatch serves as the Director of Global Partner Marketing at WalkMe™, a position she has held since 2023. With extensive experience in marketing and business development across various technology companies, she specializes in go-to-market strategies and partner ecosystems.
Work at WalkMe
Rebecca Whitlatch serves as the Director of Global Partner Marketing at WalkMe, a role she has held since 2023. In this position, she focuses on developing and implementing marketing strategies that enhance partner relationships and drive revenue growth. Her expertise in partner ecosystems and go-to-market campaigns contributes to WalkMe's objectives in the technology sector.
Previous Experience
Rebecca has a diverse background in marketing and business development across various organizations. She worked at J.D. Edwards as a Sales Representative from 1990 to 1993. Later, she held a contract role in Global Partner Marketing at Stripe in 2023 for three months. From 2017 to 2022, she was the Strategic Partner Marketing Lead at Boomi. Additionally, she served as a Business Development Manager at Harte Hanks from 2004 to 2009 and as Director of Marketing at PwC from 2010 to 2014.
Education and Expertise
Rebecca earned a Bachelor of Science degree in Management Information Systems from California State University, Chico. Her educational background supports her extensive experience in marketing and partner management. She possesses a strong understanding of market dynamics and customer challenges, which aids in effective company positioning and messaging.
Achievements in Marketing
Throughout her career, Rebecca has developed a strong reputation for maximizing revenue generation through strategic marketing leadership. She specializes in building and executing successful go-to-market campaigns and demand generation programs. Her work has involved collaborating with a wide range of technology partners, including notable companies such as Workday, Oracle-NetSuite, SAP, and Salesforce.
Industry Knowledge
Rebecca has deep knowledge of partner ecosystems, particularly in Global System Integrators (GSI) and Regional System Integrators (RSI). Her extensive experience with various technology partners equips her with insights into industry trends and customer needs, allowing her to effectively contribute to marketing strategies that drive awareness and build business pipelines.