Jordan Hand
About Jordan Hand
Jordan Hand serves as the Director of Demand Generation at Wallaroo, a position he has held since 2022. He has extensive experience in demand generation and digital marketing, having previously worked at companies such as IBM, FeatureBase, and Facebook.
Current Role at Wallaroo
Jordan Hand serves as the Director of Demand Generation at Wallaroo, a position held since 2022. In this role, Hand focuses on developing and executing strategies to drive demand for Wallaroo's products and services. This includes overseeing marketing initiatives and collaborating with various teams to enhance brand visibility and customer engagement.
Previous Experience at IBM
Before joining Wallaroo, Jordan Hand worked at IBM as a Digital Business Manager within the Institute for Business Value from 2019 to 2021. During this two-year tenure in the Austin, Texas area, Hand was involved in projects that aimed to enhance digital business strategies and deliver insights to clients.
Experience at FeatureBase
Jordan Hand held the position of Demand Generation Manager at FeatureBase, formerly known as Molecula, from 2021 to 2022. This role lasted for ten months and involved creating demand generation strategies to support the company's growth objectives in the Austin, Texas area.
Educational Background
Jordan Hand studied at the University of North Texas, where a Bachelor of Arts degree was achieved. The studies spanned from 2010 to 2012 and included coursework in Marketing, Sociology, and Women's Studies. This educational background provided a foundation for Hand's career in marketing and demand generation.
Early Career and Roles
Jordan Hand's early career includes various roles in digital marketing and project management. Hand worked as a Digital Advertising Strategist at Unique Influence from 2017 to 2018, and as an Advertising Operations Specialist at Facebook from 2018 to 2019. Other positions include Project Manager and Affiliate Channel Manager at Marketing Clique, and Digital Marketing Director at Ranserve, Inc. These roles contributed to the development of Hand's expertise in digital marketing.