Serban G.
About Serban G.
Serban G. is a Senior SEO Project Manager with extensive experience in enhancing user engagement and optimizing SEO strategies. He holds a B.S.B.A. in Finance and Marketing from the University of Richmond and has been with WalletHub since 2018.
Current Role as Senior SEO Project Manager
Serban G. currently holds the position of Senior SEO Project Manager at WalletHub, working remotely since 2018. In this role, he develops and tests 3-5 new functionalities and designs each week to enhance user experience and engagement. He collaborates with various teams, including engineering, link-building, and planning, to prioritize and deliver key tasks efficiently. His focus is on optimizing SEO strategies through data-driven decisions.
Previous Experience at WalletHub
Prior to his current role, Serban G. worked as an SEO Analyst at WalletHub for a brief period in 2018. During his three-month tenure, he monitored key ranking data for over 10,000 keywords, contributing to the optimization of SEO strategies. His experience in this position laid the groundwork for his subsequent advancement to Senior SEO Project Manager.
Education and Academic Background
Serban G. studied at the University of Richmond, where he earned a Bachelor of Science in Business Administration (B.S.B.A.) with a focus on Finance and Marketing from 2012 to 2016. Additionally, he attended UWC Red Cross Nordic, achieving an International Baccalaureate from 2010 to 2012. His educational background provides a solid foundation for his expertise in SEO and project management.
SEO Strategies and Methodologies
In his current role, Serban G. employs a comprehensive 90-point checklist to improve page ranking and user engagement. He has implemented a hub-and-spoke model in content production, which effectively addresses user intents in the personal finance sector. This strategic approach allows for better alignment of content with user needs, enhancing overall site performance.