Meg Klaers Yatchak
About Meg Klaers Yatchak
Meg Klaers Yatchak serves as the Marketing Product Manager and Brand Team Lead at Walman Optical, where she has worked since 2009. She has led a significant company rebrand and manages a cross-divisional team to enhance brand awareness through strategic marketing initiatives.
Work at Walman Optical
Meg Klaers Yatchak has been employed at Walman Optical since 2009, serving as the Marketing Product Manager and Brand Team Lead for 15 years in the Greater Minneapolis-St. Paul Area. In her role, she has led significant initiatives, including a comprehensive rebranding effort that involved a three-part launch plan aimed at enhancing employee, customer, and industry engagement. She manages a cross-divisional Brand Team focused on creating unified messaging and building brand awareness through strategic marketing and advertising campaigns.
Education and Expertise
Meg Klaers Yatchak earned a Bachelor of Arts degree in Public Relations from the University of Wisconsin-Eau Claire, where she studied from 2002 to 2006. Her educational background provides a foundation for her expertise in marketing and brand management. This academic experience supports her role in developing strategic marketing initiatives and collaborating with vendor partners to enhance market presence.
Background
Before joining Walman Optical, Meg Klaers Yatchak worked as a Sales Account Specialist at Life Time Fitness from 2007 to 2008. This role contributed to her understanding of sales dynamics and customer engagement, which she applies in her current position. Her career trajectory reflects a commitment to marketing and brand development within the optical industry.
Achievements
At Walman Optical, Meg Klaers Yatchak has successfully spearheaded a company rebrand and manages a cross-divisional Brand Team. She collaborates with vendor partners to create co-branded promotions and programs that aim to increase market share. Additionally, she develops sales-driving collateral and reporting metrics to support division initiatives and equip sales teams, demonstrating her impact on the organization.