Joey Balazs
About Joey Balazs
Joey Balazs serves as the Head of Marketing at Walnut, where he has worked since 2023. With over 12 years of experience in marketing and operations, he specializes in lead lifecycle optimization and complex marketing automation processes.
Work at Walnut.io
Joey Balazs has been serving as the Head of Marketing at Walnut since 2023. In this role, he focuses on developing and implementing marketing strategies that enhance brand visibility and drive demand. Prior to his current position, he worked at Walnut as the Head of Demand Generation & Ops from 2022 to 2023, where he was responsible for optimizing lead generation processes.
Marketing Experience
Joey Balazs has over 12 years of experience in marketing and operations. His career includes significant roles such as Head of Marketing at Coralogix from 2020 to 2022 and Director of Marketing Operations at OverOps from 2017 to 2018. He has specialized in lead lifecycle optimization, complex marketing automation processes, and B2B/B2C marketing strategies.
Education and Expertise
Joey Balazs holds a Bachelor's Degree in International Affairs and Homeland Security from Reichman University, completed in 2011. He furthered his education with a Master's Degree in Homeland Security and Counter-Terrorism Strategy from the same institution, achieved in 2014. His academic background supports his strong expertise in big data analysis, Salesforce administration, and sales enablement.
Professional Background
Joey Balazs has held various roles throughout his career, including Marketing Operations Lead at Yotpo from 2015 to 2017 and Senior Email Marketing & Automation Manager at ZEESMAN from 2008 to 2010. He also worked at the Institute of Counter Terrorism as a Research Assistant in 2011 and served as a Master Sergeant in the IDF Spokesperson Unit from 2011 to 2013.
Achievements in Marketing Operations
Throughout his career, Joey Balazs has contributed to numerous organizations by focusing on demand generation, branding, and content strategy. His involvement with the G-CMO Forum from 2021 to 2023 as a member highlights his commitment to staying engaged with industry trends and best practices in marketing operations.