Liran Kabilo
About Liran Kabilo
Liran Kabilo is a Demand Generation Manager currently working at Walnut in Tel Aviv, Israel. With extensive experience in digital marketing and a strong background in both B2B and B2C strategies, he has held various roles in reputable companies including AIG and Perimeter 81.
Work at Walnut.io
Liran Kabilo currently serves as the Demand Generation Manager at Walnut, a role he has held since 2022. Based in Tel Aviv, Israel, he focuses on developing and executing demand generation strategies to drive growth. His responsibilities include managing marketing campaigns and optimizing lead generation efforts to enhance overall business performance.
Previous Experience in Demand Generation
Before joining Walnut, Liran Kabilo held several key positions in demand generation and marketing. He worked at Perimeter 81 as a Senior Demand Gen Digital Campaign Manager from 2020 to 2021 and then as Demand Gen Team Leader from 2021 to 2022. His experience also includes serving as Head of Acquisitions at AIG from 2019 to 2020 and as a PPC Campaign Manager from 2016 to 2019.
Education and Expertise
Liran Kabilo studied at Ben-Gurion University of the Negev, where he earned a Bachelor of Business Management from 2007 to 2010. He also studied at The Zinman College of Physical Education and Sport Sciences at the Wingate Institute, completing a Guides Course in Football in 2010. His educational background supports his expertise in business management and marketing.
Skills in Marketing and Analytics
Liran possesses a strong understanding of CRM platforms, particularly Salesforce and Marketo. He is skilled in using analytics platforms such as Looker and Tableau, and has extensive experience with programmatic advertising platforms like DV360 and CM (DoubleClick). His analytical skills enable him to manage large-scale budgets for PPC and programmatic advertising campaigns effectively.
Background in B2B and B2C Marketing
Liran Kabilo has a robust background in both B2B and B2C marketing strategies, particularly within the SaaS industry. His experience includes conversion optimization and collaboration with UI/UX designers to improve e-commerce site performance. This diverse skill set enhances his ability to drive successful marketing initiatives.