Katerina K.
About Katerina K.
Katerina K. serves as the VP of Marketing at wappier, bringing over 15 years of experience in marketing leadership and strategy. She holds degrees in Physics, Computer Systems Networking, and an Executive MBA, and has worked in various roles across notable companies including OTE Group, PeopleCert, and Vodafone.
Work at wappier
Katerina K. serves as the Vice President of Marketing at wappier, a position she has held since 2021. In this role, she applies her proactive approach to marketing leadership, focusing on results-driven strategies. Her tenure at wappier includes a previous position as Global Marketing Director for a brief period in 2021. Katerina's experience at wappier reflects her commitment to enhancing marketing initiatives and driving business growth.
Education and Expertise
Katerina K. has a strong educational background, holding a Bachelor's degree in Physics from Ethnikon kai Kapodistriakon Panepistimion Athinon. She furthered her studies at UCL, earning a Master of Science in Computer Systems Networking and Telecommunications. Additionally, she completed an Executive MBA with a concentration in Marketing at Athens University of Economics and Business. This diverse educational foundation supports her expertise in digital marketing and e-commerce.
Background
Katerina K. has extensive experience in the marketing field, with a career spanning over two decades. She began her professional journey at OTE Group of Companies (HTO) as a Value Added Services Product Manager in 2003. Throughout her career, she has held various marketing roles, including Portfolio Marketing Manager and Head of Pricing Analysis at Deutsche Telekom. Her background includes significant positions at PeopleCert and Vodafone, where she developed and executed marketing strategies.
Achievements
Throughout her career, Katerina K. has demonstrated a strong ability to design and execute successful go-to-market strategies. Her leadership roles have emphasized transformational leadership in marketing, particularly in digital marketing and e-commerce. Katerina's work has contributed to the growth and development of various marketing initiatives across the organizations she has been part of, showcasing her capability in driving results and fostering innovation.