Theocharis Minaidis
About Theocharis Minaidis
Theocharis Minaidis is a Senior Copywriter and Content Manager with extensive experience in shaping brand voice and transcreating copy for international brands. He has worked for notable companies such as GVC Group and currently holds a position at wappier in Athens, Greece.
Work at wappier
Theocharis Minaidis serves as a Senior Copywriter & Content Manager at wappier, a company specializing in Intelligent Revenue Management. He has held this position since 2021, contributing to the company's marketing and content strategies. His role involves shaping the brand's messaging and ensuring consistency across various platforms. His expertise in copywriting and content management supports wappier's objectives in enhancing customer engagement and driving revenue.
Previous Experience at GVC Group
Prior to his current role, Theocharis Minaidis worked at GVC Group as a Global Creative Copywriter from 2019 to 2021. During his two years in London, he was responsible for developing creative copy for various international brands. His work involved crafting compelling narratives that aligned with brand identities and resonated with diverse audiences.
Education and Expertise
Theocharis Minaidis holds a Bachelor's degree in Business Computing from the University of Bradford, which he completed from 2007 to 2011. He furthered his education at Birkbeck, University of London, where he earned a Master's degree in International Marketing from 2011 to 2012. His academic background complements his professional skills in SEO, branding, lead generation, and market research.
Background in Marketing and Translation
Theocharis Minaidis has a diverse background in marketing and translation. He began his career as a Marketing Assistant at NEF-NEF Homeware in 2008, where he worked for two months. He has since gained experience in transcreating copy across different languages and has participated in various translation projects, enhancing his ability to communicate effectively in multiple languages.
Authorship of Fiction Novels
In addition to his marketing career, Theocharis Minaidis is an author of two fiction novels, written in two different languages. This creative endeavor showcases his linguistic skills and ability to engage audiences through storytelling, further reflecting his expertise in crafting compelling narratives.