Carter Smith
About Carter Smith
Carter Smith is the Partnership Development Manager for the Asia Pacific region at WARC, where he has worked since 2016. He has extensive experience in sales and business development across various industries, having previously held positions at Capital Economics, Fitch Solutions, and marcus evans Summits.
Current Role at WARC
Carter Smith serves as the Partnership Development Manager for the Asia Pacific region at WARC. He has held this position since 2016, contributing to the organization's efforts in enhancing marketing effectiveness. His role involves developing partnerships across various industries, including financial services, FMCG, automotive, retail, telecommunications, travel, and hospitality. Smith leverages the WARC platform to help clients reduce time and risk in their marketing strategies.
Previous Experience in Sales Management
Before joining WARC, Carter Smith held several significant positions in sales management. He worked as the Sales Manager for Australia and New Zealand at Capital Economics from 2013 to 2015, based in Singapore. Following this, he served as the Sales Director at Fitch Solutions (formerly BMI) for one year in the same region. His experience in these roles contributed to his expertise in partnership development and client relationship management.
Background in Client Relationship Management
Carter Smith began his career in client relationship management at marcus evans Summits. He held the position of Investment Summits Client Relationship Manager for five months in 2012, after which he served as a Senior Business Development Executive from 2009 to 2012. His work spanned multiple locations, including Toronto, Singapore, and Kuala Lumpur, where he developed skills in managing client relationships and driving business development.
Educational Qualifications
Carter Smith has a solid educational background, having studied at Dalhousie University where he earned a Bachelor of Arts (B.A.) in Political Science from 2001 to 2005. He furthered his studies at York University, focusing on Business Valuation and Open Market Transactions from 2008 to 2009. This academic foundation supports his professional expertise in partnership development and market analysis.
Industry Engagement and Focus
In his current role and previous positions, Carter Smith has worked with various stakeholders, including agencies, consultancies, and brand owners across multiple countries in the Asia Pacific region. His focus on developing partnerships spans Australia, Japan, Hong Kong, New Zealand, Singapore, and Korea, highlighting his extensive engagement in diverse markets.