Cinzia Petio
About Cinzia Petio
Cinzia Petio is a Principal Analyst at WARC, where she develops forecasting models and supervises the creation of automated reports. She has a background in economics and management, with experience in digital marketing and data analysis across various organizations.
Current Role at WARC
Cinzia Petio serves as a Principal Analyst at WARC, a position she has held since 2020. In this role, she is responsible for developing forecasting models that span various countries, media, and industries. She collaborates with a data science team to improve data analysis and content delivery. Additionally, she supervises the creation and maintenance of automated, standardized reports that integrate copy and charts from the database, ensuring efficient data management and reporting.
Previous Experience
Prior to her current role, Cinzia Petio gained valuable experience in various positions. She worked as a Marketing and Business Development Intern at Landy Vent UK Ltd in 2017, followed by a role as a Digital Marketing Analyst Trainee at Idemo in 2019. Additionally, she served as an Event Analysis Trainee at Women Political Leaders (WPL) in the same year. She also worked as a Freelance Web Designer and Wix Expert at Wix.com from 2018 to 2019, enhancing her skills in digital marketing and web design.
Education and Qualifications
Cinzia Petio holds a Bachelor of Science in Economics and Management from Università degli Studi di Milano, where she studied from 2015 to 2018. She furthered her education by obtaining a Master of Science in Information Systems and Business Analysis from Aston University, completing her studies in 2020. Additionally, she earned a High School Diploma with a major in Accounting and Finance from IIS Carlo Cattaneo, which she attended from 2010 to 2015.
Data Management Skills
In her role at WARC, Cinzia Petio utilizes SQL queries to manage and query the BigQuery database for data analysis purposes. Her expertise includes processing and cleaning data from over 80 data providers to contribute to the creation of data-led content for WARC's platform. This skill set enhances her ability to deliver insightful analyses and reports that support decision-making processes.