Ed Pank
About Ed Pank
Ed Pank is the Managing Director of WARC APAC, a position he has held since 2011 in Singapore. He specializes in marketing effectiveness and has led brand strategy for notable global brands while advocating for strategic insights in the marketing field.
Work at WARC
Ed Pank has served as the Managing Director at WARC APAC since 2011, overseeing operations in Singapore. Under his leadership, he opened WARC's Asia Pacific headquarters and expanded its presence to include offices in Singapore and Shanghai. He has played a pivotal role in establishing channel partnerships in key strategic markets. In 2021, he became the Vice President of WARC Advisory’s global practice, further enhancing the organization's influence in the marketing sector.
Previous Experience
Before joining WARC, Ed Pank worked as the Managing Director at Bates 141 Singapore from 2008 to 2010. His experience in this role contributed to his expertise in brand strategy and marketing communications. His background includes leadership positions that have shaped his approach to marketing effectiveness and insight generation.
Education and Expertise
Ed Pank holds a BA Hons 2.1 in Modern Languages from the University of Exeter. He has completed several professional training programs, including the IPA Training where he achieved IPA 2, IPA 4, and IPA 5 (Mini MBA). Additionally, he completed the Maestro Leadership Course through WPP Training in 2009. His educational background supports his specialization in marketing effectiveness, insight generation, and digital marketing.
Achievements and Contributions
Ed Pank has led brand strategy for globally recognized brands such as Sony, Heineken, Land Rover, Schweppes, Lego, and Marks & Spencer. He is an evangelist for smarter insights and strategic thinking, regularly presenting WARC content at marketing conferences across the Asia Pacific region. He has also judged for prestigious awards including the MMAs, Singapore Effies, Australia APG, and Mumbrella APAC Awards, showcasing his commitment to excellence in marketing.
Advocacy and Thought Leadership
Ed Pank advocates for smarter insights and strategic thinking in marketing. His collaborative style values diversity of talent and expertise, which he employs in his leadership roles. He is recognized for his contributions to the marketing industry, particularly in promoting effective marketing communications across various platforms.