Francis Wong
About Francis Wong
Current Role at WARC
Francis Wong serves as the Chief Experience Officer at WARC, a position he has held since 2021. In this role, he focuses on the localization of WARC's products and content to better serve different regions. Wong is responsible for tailoring WARC's international strategy to meet the needs of diverse client segments and cultures. He employs design thinking and international strategy in business operations, ensuring a customer-centric approach across the organization.
Previous Experience at WGSN
Wong has extensive experience at WGSN, where he worked in various capacities from 2013 to 2021. His roles included Creative Director, Vice President of Creative Direction and Production, and Vice President, Global Creative Director. During his tenure, he contributed to the creative direction and production processes, enhancing the brand's offerings in the market.
Educational Background
Francis Wong holds a Bachelor of Science in Information Technology from City University of Hong Kong, where he studied from 1996 to 1999. He also earned a Master of Science in Information Technology in Education from The University of Hong Kong, completing his studies from 2002 to 2005. Additionally, he obtained a Higher Diploma in Communications Engineering from Hong Kong Technical College between 1993 and 1996.
Experience in Creative Leadership
Wong has held several key positions in creative leadership across various organizations. He served as Executive Creative Director at Coloro - The Color Code from 2016 to 2018 and as Creative Director at Stylesight Inc. from 2007 to 2013. His experience includes roles as Project Chief Experience Officer and Creative Director at Cannes Lions International Festival of Creativity in 2021, and as a Project Consultant at The Education University of Hong Kong in 2004.
Focus on Customer Experience
In his current role and previous positions, Francis Wong emphasizes enhancing customer experience through the application of design thinking. He is involved in product, content, and marketing aspects at WARC, aiming to deliver a world-class experience to customers, partners, contributors, and the wider community. His strategic approach integrates creative direction with customer needs.