James Mc Donald
About James Mc Donald
James McDonald serves as the Director of Data, Intelligence & Forecasting at WARC, where he has worked since 2013. He has over a decade of experience in monitoring global advertising and media trends and holds a Level 4 Data Analytics qualification from Multiverse.
Work at WARC
James Mc Donald has served as the Director of Data, Intelligence & Forecasting at WARC since 2013. In this role, he oversees the organization's international intelligence operations and conducts primary research for WARC's flagship publications. His responsibilities include monitoring global advertising and media trends, which he has been doing for over a decade. Additionally, he is involved in establishing strategic data partnerships and engages in dynamic modeling and forecasting of investment markets.
Education and Expertise
James Mc Donald studied at Multiverse, where he achieved a Level 4 Data Analytics qualification from 2020 to 2022. He also attended Brunel University London, obtaining the same Level 4 Data Analytics qualification during the same period. His educational background provides him with a solid foundation in data analytics, which he applies in his current role at WARC.
Previous Experience
Before joining WARC, James Mc Donald worked as a Research Analyst at Informa Telecoms & Media from 2011 to 2013. His experience in this role spanned across London and Los Angeles, where he contributed to research initiatives that informed the telecommunications and media sectors. This prior experience has enhanced his analytical skills and understanding of market dynamics.
Industry Involvement
With over a decade of experience in monitoring global advertising and media trends, James Mc Donald is well-versed in the complexities of the industry. His role at WARC involves engaging in dynamic modeling and forecasting, which positions him as a key player in understanding investment markets. His involvement in strategic data partnerships further underscores his commitment to advancing data-driven insights in the advertising and media landscape.