Judie Lannon
About Judie Lannon
Judie Lannon is an experienced editor currently working at Warc in London, where she has held the position for 24 years. She has a background in psychology from the University of Michigan and has previously served as a Research and Planning Director at J. Walter Thompson London.
Work at WARC
Judie Lannon has served as an Editor at WARC since 2000, contributing to the organization for 24 years. Based in London, United Kingdom, she plays a significant role in shaping the content and direction of WARC's publications. Her extensive background in marketing and strategic planning informs her editorial decisions, ensuring that the material produced is relevant and valuable to industry professionals.
Education and Expertise
Judie Lannon studied at the University of Michigan, where she earned a Bachelor of Arts degree in Psychology from 1992 to 1996. This educational background provides her with a solid foundation in understanding consumer behavior and strategic marketing issues. Her expertise is further demonstrated through her editorial work and leadership roles in various marketing publications.
Background
Before joining WARC, Judie Lannon held significant positions at J. Walter Thompson London, where she worked as Research and Planning Director from 1970 to 1989. She later served as the Planning Director for JWT Europe in New York from 1988 to 1991. These roles contributed to her extensive experience in strategic marketing and planning, shaping her approach to editorial work.
Achievements
Judie Lannon has been instrumental in maintaining the prestige of Market Leader, a strategic marketing journal recognized for its quality and insight. As the Editor of Market Leader, she oversees content that is considered the 'HBR of marketing' and serves as the official journal of the UK Marketing Society. Her leadership has helped position the journal as a key resource for marketing professionals.