Kathryn Ng
About Kathryn Ng
Kathryn Ng is a Business Development Manager for APAC at WARC, where she focuses on building trust in marketing through evidence-based insights. With a background in various sales and business development roles, she advocates for effective marketing practices that drive commercial success.
Current Role at WARC
Kathryn Ng serves as the Business Development Manager for the APAC region at WARC, a position she has held since 2021. In this role, she focuses on developing strategies to enhance the effectiveness of marketing campaigns across the APAC region. Her work involves leveraging evidence-based insights and data-driven decision-making to build trust in marketing practices. Ng employs a consultancy approach that emphasizes diligent listening and aims to add value to client businesses.
Previous Experience at Money20/20
Before joining WARC, Kathryn Ng worked at Money20/20 as an Account Manager for a period of nine months in Singapore from 2019 to 2020. In this role, she was responsible for managing client accounts and fostering relationships within the financial services sector. Her experience at Money20/20 contributed to her understanding of the evolving landscape of financial technology and marketing.
Career Background at Reed Exhibitions and UBM
Kathryn Ng has a diverse background in business development and sales. She worked at Reed Exhibitions as an Assistant Sales Manager from 2010 to 2015, where she gained valuable experience in sales strategies and client engagement. Following that, she served as a Business Development Manager at UBM from 2015 to 2019. In both roles, she focused on building client relationships and enhancing business opportunities.
Education and Academic Background
Kathryn Ng studied at the National University of Singapore, where she earned a Bachelor of Arts in Business/Managerial Economics from 1999 to 2002. This academic foundation provided her with essential knowledge and skills that support her career in business development and marketing.
Advocacy for Marketing Practices
Kathryn Ng advocates for marketing practices that lead to commercial success and consumer trust. She emphasizes the importance of evidence-based insights in marketing strategies and aims to foster trust through data-driven decision-making. Her approach seeks to enhance the effectiveness of marketing initiatives in the APAC region.