Katie Sterling
About Katie Sterling
Katie Sterling serves as the Head of Advisory and has a background in client management and research at Millward Brown. She launched WARC Advisory in 2019 and has extensive experience working with clients to develop strategic objectives.
Work at WARC
Katie Sterling serves as the Head of Advisory at WARC, a role she has held since the launch of WARC Advisory in 2019. In this position, she manages client relationships and develops strategic objectives tailored to various markets. Her experience includes five years based in Singapore, where she focused on understanding client needs and delivering effective solutions.
Previous Experience at Millward Brown
Prior to her role at WARC, Katie Sterling worked at Millward Brown, where she held several positions. She began as an Account Researcher from 2011 to 2013, followed by a role as a Senior Client Executive in 2013 for ten months. From 2014 to 2016, she served as an Account Manager for the Asia-Pacific region. Her time at Millward Brown provided her with extensive experience in client management and market research.
Education and Expertise
Katie Sterling earned a Bachelor of Arts degree from the University of Sussex, completing her studies from 2006 to 2009. Her educational background, combined with her professional experience, equips her with a strong foundation in strategic planning and client advisory services.
Problem-Solving Approach
Katie Sterling approaches problem-solving with energy and flair. This dynamic approach enables her to effectively address client challenges and develop innovative strategies that align with their objectives. Her ability to engage with clients across various markets enhances her effectiveness in her advisory role.