Lena Roland
About Lena Roland
Lena Roland serves as the Managing Editor for WARC.com, where she has been responsible for driving the content agenda since 2021. She oversees various content series and commissions research related to marketing effectiveness across multiple regions.
Work at WARC
Lena Roland serves as the Managing Editor at WARC.com, a position she has held since 2021. In this role, she drives the core content agenda for the website, which includes overseeing the monthly WARC Guide reports. She is responsible for managing WARC's Spotlight content series, focusing on the US and APAC regions. Her team commissions various content types, including channel and category effectiveness, CMO interviews, emerging trends, and new research specifically in the EMEA and Americas regions.
Education and Expertise
Lena Roland holds a Master of Science degree in Information Science. Her academic background supports her role in managing and curating content effectively. She has also contributed to the academic community through guest lectures at City University, London, sharing her insights on information science and marketing.
Research Publications
In 2012, Lena published research titled 'Future of History.' This work reflects her expertise in the field and contributes to the broader discourse on historical analysis and its implications for contemporary practices. Her research interests align with her professional focus on content and strategy.
Podcast Contributions
Lena has participated in several WARC podcasts, discussing topics such as performance marketing and its impact on pricing strategies. These discussions highlight her knowledge in marketing and strategy, providing valuable insights to the audience. Her involvement in these podcasts emphasizes her commitment to sharing expertise within the marketing community.
Debates and Discussions
Lena has been involved in a Future of Strategy debate focusing on popular culture. This participation showcases her engagement with current trends and issues in marketing and strategy, further establishing her as a knowledgeable figure in the field.